Behavior That Has a Different Meaning Another Culture in free essay sample

Describe a gesture or behavior that has a different meaning another culture in. Provide a complete description of the action and what it means in both cultures Gesture and behavior has a big differences In features and differences in the world. Every time we are taking a trip to another country we try to discover as much as possible information about a country where we are travel to. Every time when we are going to another country we should know that in different countries gestures are different. Many gestures are Interpreted differently than In our own country.Since I m a representative from another country, I would like to tell you about the gestures of my country, too. So, swinging your head left and right, and countries, including Russia, means no; however, In countries such as Bulgaria, India, Greece this means endorsement, yes and so on. One of the most common gestures over the world is Okay Hand Sign as we can judge as an endorsement or so thats all well and fine. We will write a custom essay sample on Behavior That Has a Different Meaning Another Culture in or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In English-speaking countries gesture Okay Hand Sign, has a positive, endorsing the value okay. Also in Russia, this gesture has the same meaning as in English-speaking countries.But In France this gesture expresses conflicting emotions and opposite meaning. In Brazil, such gesture may judge as disrespect to the public or other person. Okay gesture is vulgar and obscene for educated people In Brazil. The gesture is interpreted in various countries In various ways. Another famous gesture is Thumbs up Hand Sign. Raising your hand in front of others and making Thumb up Hand Sigh it can be treated as All right, All is fine. Pulling your hand up and pointing your thumb behind someone, this is used in Russia and In many Europe countries.In Muslim countries, the sigh Is offensive and indecent. So, do not use the gesture in these countries. In Saudi Arabia, the rotational movement of the finger can Judge as a Scram out of here, Goodbye; however, meaning Goodbye will be expressed in aggressive style. Saying Goodbye to the people from America you must keep your hand horizontally and slowly lift it as if you were clapping someone on his shoulder or head. Russians waving their hands from one side to another; although, this gesture in other countries may have different concept. For example, when Hispanics see this gesture they think that It is an Invitation that has different meaning In Russians. Sign of the Horns has a variety of meanings. In Russian tales Sigh of the Horns depicts actual goat. In heavy metal subculture this gesture is view as metal sigh, to signify that the music they are listening to, mostly rock or metal genre. In some Western Europe and North America that sign (corona) Is offensive allusion to the fact that the person to whom It is shown Cuckold Very famous gesture all over the world is The V sigh. In Russia, as a rule means number two. For example, this way we order two beers in a bar. In America, The V facing your target, youre giving somebody a long-established insult in Great Britain and many English speaking countries such as Australia, Ireland and New Zealand. In many countries, one of them is Russia as well; tapping your forehead means What a fool Italian and French, tapping their foreheads, tell you that they do not like the idea and it seems silly. In Britain and Spain, it is a sign of admiration and contentment is in Germany anger and resentment, but the Dutchmen so portray [Our idea they liked. And remember, smile and kindness in any country leads to communication.

How to Create Content for Google’s E-A-T Algorithm and Medic Update

How to Create Content for Google’s E-A-T Algorithm and Medic Update You already know that content marketing is a tough nut to crackeven if you’ve got the privilege of working with a team of people with a knack for words. There’s blog posts everywhere you turn in your Google Drive, research papers littering your desk, and website content planned for the next six months. But even after all that prep,  it’s still possible to sink to the bottom of Google’s search results. Just 9% of content  gets some form of organic traffic. And it’s pretty easy to fall into the 91% that doesn’tespecially when over 3 million blog posts  are being published every day. Pretty disheartening, right? It doesn’t have to be that way forever. In fact, you could earn pride of place in Google’s SERPs by focusing on one of their new algorithm features: The E-A-T update. Here’s how you can get in on the action. How to Create Content for Google’s E-A-T Algorithm Update by @elisedopson via @ Where It All Started: The â€Å"Medic† Update On Aug. 1, 2018, Google rolled out a new core algorithm update. That’s not groundbreaking newsthey release some kind of update several times a year, as explained by the internet gods themselves: As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.... - Google SearchLiaison (@searchliaison) March 12, 2018 But this one? It was pretty spectacular. And I don’t just mean the sheer size of itthe effects were devastating for some websites. Huge sites like LiveStrong, The Kitchn and Men’s Health lost thousands of organic visitors  overnight: I think a 50%+ drop in organic traffic is significant enough to call this update a pretty big deal. But if you had your spy goggles on while sieving through that data, you might’ve noticed a trend with the sites that took a hit. Data collected by Search Engine Round Table  found 41% of all sites affected by the update were in the healthcare nichehence why you might’ve heard the algorithm named the â€Å"medic update†. That’s not to say site owners who don’t fall into the healthcare category are safe though. In fact, eCommerce, business, technology and finance took a sizeable dent of the disaster share, too: E-A-T Guidelines, Explained If I’ve scared your socks off, I apologize. But the entire point of me talking about this is to show you how you don’t have to slip to the bottom of page 50 at the mercy of the medic update. In fact, you can use one of their revised ranking factors to your advantage with the content you’re creating. Part of the medic update consisted of Google’s guidelines to â€Å"create great content†. Here’s Google’s Public Search Liason, Danny Sullivan, explaining exactly that: We tell lots of things to do. Improve site speed. Consider secure. Etc. But that's not what this update was about. It's broad. And respectfully, I think telling people there's no particular thing to "fix" is indeed helpful. It means, hopefully, they think more broadly... - Danny Sullivan (@dannysullivan) August 1, 2018 Not really helpful, right? Especially if you’re already creating great content. (Which, spoiler alert: You should be.) But an interesting part of that whitepaper was Google’s focus on E-A-T content. Those guidelines refer to how Google measures the quality of a page. It stands for: Expertise: How knowledgeable is the site owner on the subject matter? Authoritativeness: How credible is the website publishing this content? Trustworthiness: How trustworthy is the website publishing this? Google’s aim has always, and will always, be to show the best, highest-quality results for any search term you could think of. Searchers want to see the best content that satisfies our user intent. If that’s to view information, you’ve got no chance of ranking highly if you’re not factoring E-A-T guidelines into your content marketing strategy. Recommended Reading: The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar How to Create E-A-T Rich Content Ready to make a dent in the SERPs and start creating content that Google (and your audience) love? Here are the four sections you really need to focus on: 1. Optimize Author Bio and â€Å"About† Pages Let’s start by focusing on the â€Å"E† section of this new algorithm update: Expertise. You need to be showing that everyone contributing to your website is an expert on the topic at handwhether that’s B2B content marketing or dog walking. Why? Because going back to Google’s aim, they want to give searchers the highest quality information. Let’s use an example. If you’re searching for information on the best time to post on social media, which of these would you be more satisfied with? A site ran by a budget social media agency. A site ran by a social media expert, who’s also a keynote speaker and has 10,000+ Twitter followers. I’ll bet you pick option is B. That’d be Google’s preference, too, purely because they’re more trustworthy and have more expertise than option A. The easiest way to showcase your expertise is to optimize two key pages on your website: Author Bio Pages You already know that many CMS create pages, such as author bio pages, automatically. I’m not here to teach you how to suck eggs. But you might not realize you’re able to edit these automatically-generated author pages, and build on the expertise section of Google’s E-A-T guidelineswhile maximising your search visibility. Author bios are a great place to start because Google’s quality guidelines  say: â€Å"Websites or pages without any beneficial purpose, including pages that are created with no attempt to help users, or pages that potentially spread hate, cause harm, or misinform or deceive users, should receive the Lowest rating.† So, for each person with an author page on your website, ask yourself: Are they social influencers? Do they run popular blogs? Have they won awards? Have they spoken at industry conferences? Have they worked with/written for prestigious companies? If you can answer â€Å"yes† to either one, share the details in their author bio pageor ask contributing writers to craft their own professional bio  before you publish their content. Here’s a fantastic example on Search Engine Journal: Along with setting herself apart from other contributors, Julia’s bio shows she’s an expert in her industry. She runs an almost 100-person strong team, served thousands of clients, been named as a top 30 content marketer, written a book, hosted a podcast, and published a course. Pretty impressive, right? Since author bio pages that rarely offer any value, your target audience see content that’s published by someone with experience, knowledge and expertise (like Julia) when you’re optimizing them. Show them you’ve got it on offer! Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research About Pages Take the â€Å"show your expertise† game a step further by optimizing the ‘about’ page of your website. This isn’t person-specific; it’s a full rundown of your company and lets your audience get to know the people behind the brand. You could answer questions like: What experts are on your team? Have you won (or been nominated for) awards for your work? Why should someone pick your business over a competitor? Just take a peek at this infographic from the About page on Avalaunch Media’s site  for inspiration: 102 years of digital marketing experience is pretty impressiveas is the long list of logos of sites they’ve been featured in, and the number of events their team have spoken at. Fancy putting this infographic-style About page into action for your own site? Remember to add some supporting text. Google isn’t smart enough to understand images (yet), so make sure you’re giving their search engine spiders  text they can read and rank. Recommended Reading: SEO Content Strategy: How to Make Your Traffic Soar by 594% 2. Purge (and Redirect) Poorly-Performing Content If you’re creating content on a consistent basis, you might think you’re acing this whole â€Å"content marketing† thing. Truth is: You’re only acing it if the content you’re pushing is getting resultswhether that’s direct traffic, social shares, or conversions. If your content isn’t getting any of that, it’s hindering you, not helping you. The E-A-T algorithm means site owners need to create a site-wide content plan with high-performing content. How can you an expert in your industry if 90% of your content doesn’t perform well? Enter: Content pruning. A fancy word for removing your old content, and redirecting usersand Google spidersto something better. Jimmy Daly, Content Manager at Animalz, told me how QuickBooks pruned their poorly-performing content  and grew search traffic by 44% year-on-year: â€Å"QuickBooks SEO lead Will Waggoner merged pageview data with conversion data to help him decide which pages to prune. He made sure to ignore new content that hadn't been around long enough to rank or assist in conversions. He generated a list of pages that received less than 100 pageviews in the last six months and had not assisted in any conversions. Then, he made a plan for each URL. Some would be redirected to an article on a similar topic and some would be redirected to the blog home page. Lastly, Will confirmed that the sitemap would update automatically. Once confirmed, he put the redirects in place. Traffic was up 20% in a few weeks. By the time peak season rolled around, QuickBooks' content was getting 44% more traffic than the previous year. Will points out that removing content doesn't guarantee increased traffic. He recommends improving navigation to make content more accessible and refreshing old content first. Each piece of content represents a significant investment of time and money- delete it only when you've exhausted other options.† Fancy following Will’s strategy? Here’s a quick summary of what you need to do to meet Google’s E-A-T algorithm: Identify poorly-performing pages with 100 page views in the past six months or pages that don’t generate conversions. (Use Google Analytics’ conversion paths  for this.) Improve those pages, or delete them. If redirected, redirect the old URL to the next, most-relevant page. For example: If you’ve deleted a page on content marketing tips, redirect it to a related blog post or your services page. Just like QuickBooks, you’ll see the impact in no timetrust me. 3. Take Control Over User-Generated Content (UGC) Opening your site to guest authors is a scalable way to increase your content output. But if you’re not keeping a close eye on the content being published, you’ve got no chance of catering to those E-A-T guidelines we’re working so hard to meet. It ties back into the point I made about deleting poorly performing content: Poor content will reduce your entire site’s credibilitywhether it was published by your marketing team, or not. Think about it: If you’re opening your site to contributors, you might get a ton of new content being published to your site every day. That’s great right? Not necessarily. Not all content is good content. Contributors might be publishing: Spun content Duplicate content Low-quality content Content that’s optimized for another keyword you’re already targeting elsewhere It’s better to have one strong piece of content, rather than five low-quality ones. That way, both Google and your audience are wowed by one pieceand you’re in with the chance of ranking higher naturally.   But opening your site to contributors, and allowing them to publish their own content, could make that harder. Caveat that by: Not giving contributors permission to publish without being reviewed by you, first. Creating a set of writing guidelines that all contributors must  stick to. does the latter. Just take a look at the â€Å"write for us† page: Notice how only the best writers squeeze through their process and end up having their writing published? (Including me 😇) You want to follow the same ethos and never sacrifice quality for quantity. Google wants to push sites with expertise, knowledge and trust to the top of the ranks. Vet your contributors and if they don’t meet the same E-A-T guidelines, don’t publish their stuff. It’s really that simple! 4. Build Strong Editorial Backlinks Ah, the one word that makes SEOs rejoice: Backlinks. Us content marketers already know these little hyperlinks play a huge role in any SEO strategy, but your content needs to act as a link-building machine if you want to benefit from this algorithm update. Why? Because links prove credibilitythat caters to the T part of the E-A-T algorithm: Trustworthiness. Site owners who’re dishing out backlinks want to point their audience in the way of incredible content. If they point to low-quality sites, it’s their reputation at stakeand their own rankings that will drop. That’s not gonna do them any favors. But site owners who run reputable, powerful websites want to send their audience in the way of great content. Not 500 words of spun content or content stuffed with your keyword in every paragraphhence why you need to create strong content, and build even stronger backlinks to get in Google’s good books. Follow Moz’s 10x framework, or Backlinko’s skyscraper technique, to build that content. Go above and beyond with your knowledge, educating your customers much better that anyone else can. Then once you’ve got a kick-ass piece of content that’s 10x better than your competition, do some outreach to spread the word. You could: Send the URL to other blogs you’ve linked-to (external linking is good for SEO) Ask influencers to take part and get them to share with their followers Build your own promotion network and ask those people to share your content with their network. (Slack is great for this!) Each of those tactics raises the number of eyeballs on your content. More eyeballs = more backlink opportunities. But if you fancy taking this a step further, go out of your way to ask  for backlinks. Several techniques exist for this, including: Broken link building: Identify a 404 error on your target website, and create a resource to replace it with. Send your URL as a replacement. Round-up/resource link building: Search popular round-up/resource pages in your industry, and reach out to the editor asking to get involved. Guest posting: Write another piece of supporting content and place it on a popular website, linking back to your original piece. Infographic link building: Create an infographic to support your content, and attempt to get it published on industry sites with a link to your content as credit. When you’re working through this section, remember that not every backlink is a good backlink. Good backlinks are contextual, and from authoritative sites with good SEO metrics. It’s a waste of time targeting sites with low Domain Authority, for example, since those won’t pass much ranking power through to your site. SEO powerhouses like HuffPost and Forbes, on the other hand, will! Ready to Ace Google’s E-A-T Algorithm? If you’re not focusing on creating content that’s written by experts, authoritative and from a trustworthy site, you’ll have a hard time on your journey to page one. But it’s easy to boost your organic search traffic when you’re creating what Google, and your target audience, are cravingjust like Marie Haynes did: YEAH! Got this incredible email today from a client for whom we did a site review and made a bunch of recommendations. Their main terms were on page 2 and 3. And now they're #2 for their most important keyword. Improved E-A-T, internal linking and much more. pic.twitter.com/Z7NeXVRtd8 - Marie Haynes (@Marie_Haynes) July 27, 2018 Quality content + strong backlinks = better SEO rankings. And whether you’re just about to ramp-up content production or have a ton of existing content to update, the new E-A-T guidelines are going to get you there.

Research Essay Example | Topics and Well Written Essays - 2250 words

Research - Essay Example Over time, the organization’s idea has evolved from just the acquisition of skills to developing of cognitive processes accompanying the acquisition of the required skills. It is has been proposed that workplace learning should involve a process of reasoned learning that is projected towards the prerequisite outcomes for both the individual employees and the organization (Bratton 2008, 16). These outcomes should steer a sustained development for both these parties, within the present and the foreseeable future context of organizational goals and the career development of the individual employees. The performance capacity of the organization has been recognized to depend almost entirely on the learning capability of the workforce. Increased extent of the globalization of the workforce is characterized by innovative approaches to learning so that the barriers often imposed from outside the business world can be overcome (Ashton and Johnny 2002, 16). The emphasis placed on individual employees’ improvement linking it to an organization’s strategic direction has helped in the understanding of workplace learning. This is through administering the relationships existing between organizational and the individuals’ capabilities. The intention for this is to make learning to be integrated into the everyday work practices of the employees, and for the work to become a viable source for learning new practices and methods. The diversity which exists in the current work environment includes the organizational cultures, work practices, organizational policies and the various human resource systems. The diversity has been known to influence workplace learning for individuals, groups and the organization at large (Ashton and Johnny 2002, 24). The most important reason for the provision of learning and development in an organization is to enable the employees to Research Essay Example | Topics and Well Written Essays - 2000 words - 1 Research - Essay Example In this respect, it is quite essential to reassess all the data collection sources, which the researcher wants to incorporate in his research work. There are several different types of data collection sources which are directed to reveal different type of information related with the research context. I have used primary and secondary data collection mythologies in the research. For using such methods, it is quite crucial for me to reveal merits and demerits of different types of data sources and align them with his objectives of the research so that the work related to the current research can be performed and conducted in the most efficient and effective manner. The presented paper is aimed to reveal the importance and effectiveness of different research methods taken into account for the purpose of undertaking a competent research work on the topic, i.e. ‘the risk management strategy of HSBC and Barclays’. This research topic is selected for the research work as it is a comprehensive research topic, which contains some crucial and effective insights into risk management theories and practices undertaken by different business organizations. However, the span of this research topic is so comprehensive that different types of data collection sources seem to be in need. ... These two methods are relevant Internet sources and review of 'hard copy' books and journals. In addition to this, with the help of measure of reviewing 'hard copy' books and journals, an intensive library research has been conducted, in which different books and journal articles available in the library in hard copy have been reviewed. These both methods have been used for the purpose of extracting some secondary type of information. A secondary type of information can be said to be the information which has already been gathered and collected and used by previous scholars in their research work. A brief discussion regarding these two different data collection methods and their usability and applicability are presented as below: Critical Analysis of Secondary Sources for Data Collection The first and foremost method undertaken by me for collecting data regarding operational policies of both banks is Internet. In this method, the website of both banks, their annual reports and other online available sources have been taken into account for the purpose of collecting information regarding differences and similarities between risk management strategies of both banks. This method used in the research work has been proved quite helpful for retrieving the desired information. Internet is a vast source of information through which different types of information can be retrieved without investing significant amount of time and efforts. This research work based on the usage of Internet sources was quite efficient as the research problem can be resolved by retrieving some of internal information related with bank’s policies and operations. The internet search has been done for this purpose as this is the place where interviews