The story of Romeo and Juliet Essay Example for Free

The account of Romeo and Juliet Essay The account of Romeo and Juliet isn't just about adoration, and destiny, yet its likewise about the difficulties and snags you should look in the significance of affection. Many individuals state theyll do anything for affection, yet regardless of anything else, very few individuals would surrender their lives for the one individual who means everything to them. Romeo and Juliet were intended to be together. They were bound for one another and destiny kept them associated for as long as possible. The subsequent Romeo and Juliet looked at one another there was love. My solitary love sprung from my lone despise. Romeo said those words since he realized their families would not permit this. As I would see it, the most noticeably awful sort of affection, is love implicit of. Romeo and Juliet needed to save their enthusiasm for one another extremely calm, with the goal that lone a couple of dear companions would know. At long last predetermination takes them back to one another. Considerably after the entirety of the difficulties life has put upon them, their bodies lie close to each other. Like I stated, Romeo and Juliet had some significant snags to experience. Romeo and Juliets families were finished adversaries. This made it difficult for the two to ever talk or have the opportunity to go through with one another. At the point when Romeo was holding up upon his letter from Juliet with data on their marriage there was a major upheaval causing Romeos closest companions demise. Romeo at that point executed Juliets cousin, the person who murdered his closest companion in view of outrage. When everybody was delighted about what had happened Romeo was sent away. This made things very muddled for both of them, however some how they figured out how to be hitched. On the off chance that you feel enough for someone else, its plain to see in some cases theres nothing this world can do to get you far from them. Lamentably, destiny is imperfect. Romeo and Juliet were intended for one another, by perusing the story you realize that. In any case, you additionally realize that it would never occur for them. In view of the affection those two had for one another it made them two execute themselves just to be with the other one. Love ought to never be this sad. Everybody merits an opportunity and it doesnt matter how various individuals can be, what makes a difference is the affection they share together, and in life that bond can never be broken. As I would see it its a lot simpler to begin to look all starry eyed at, at that point to drop out. Its a lot simpler to hang tight, at that point to overlook and its a lot simpler to be solid, at that point to give up. In the event that you love somebody you cant simply let it by, you have to grasp an it and have a go at giving it a possibility. Everybody gets injured a few times in their lives however that is the delight of the excursion. However, just never let go of something that implies more to you then the world in light of the fact that youll never have that feeling again.

Effective Habits of Your Site Administrator

Viable Habits of Your Site Administrator Free Online Research Papers Order and determination are the establishment of my site administrator’s successful propensities nearby. By him staying kind and consistently centered around the master plan, in a situation that can turn into politically charged and once in a while genuinely risky, he can dispense with all pressure and at times forestall political disturbance. He drives a Title I center school, in the south side of the city. Most of the understudies originate from lower financial status conditions, and he has gained notoriety for being reasonable, genuine and an individual that completes things! He sets aside the effort to tune in to people, as an individual, and never treats anybody not exactly a person. On of his polished methodology, my overseer holds characteristics and propensities for brain, for example, confidence, tolerance, instinct, quietude, anticipation, motivation, empathy, and otherworldliness. Overseeing and additionally driving from the heart has a significant effect. My overseer hears and comprehends his staff/understudies. Regardless of whether he can't help contradicting somebody, he doesn’t fundamentally make them wrong, yet he recognizes the enormity inside them, searches for their products expectations, and is consistently honest with individuals, with sympathy in his words. He holds an open entryway approach, and is consistently obvious for the duration of the day, all through the school. Don’t misconstrue his humbleness, for he is proactive, continually starting considering the end, while progressing in the direction of the objective slowly and carefully. He at first looks to see completely, and afterward he tries to be completely comprehended. So as to accomplish the last mentioned, he first forms understanding and trust from others on the side of his vision; he doesn’t depend on control; his vision turns into our own. By communicating an imaginative style of initiative, he centers around individuals, not on the framework, at the same time elevating others to make the wisest decision, not to do things right. My executive has driven his center school out of the most minimal scoring status school in the area, to the most noteworthy scoring school in the locale. His staff is 100% faithful, substance and devoted to the vision he has imparted to us as a family. Research Papers on Effective Habits of Your Site AdministratorStandardized TestingPersonal Experience with Teen PregnancyHip-Hop is ArtPETSTEL examination of IndiaInfluences of Socio-Economic Status of Married MalesComparison: Letter from Birmingham and CritoAppeasement Policy Towards the Outbreak of World War 2Marketing of Lifeboy Soap A Unilever ProductThe Project Managment Office SystemOpen Architechture a white paper

Topics Examples - Use Topic Examples For E-Book Success

Topics Examples - Use Topic Examples For E-Book SuccessTopics Examples are essential tools for the marketer. The most common use of this tool is for those who are not very technical, in fact the tool was designed as a straightforward or easy to use free computer program that makes it easier for anybody to generate product topics using their own computer and internet connection. The simplest way to describe the program is this, as it allows the marketer to create effective topics which have the potential to improve their sales.To properly use Topics Examples you need to be able to operate it with minimal instruction. You can do this by downloading it from the Internet. The program will then prompt you to download and install it into your computer system.Once it has been installed you will find the program self explanatory in what it does. The program will let you select from a wide range of topics which will comprise the information that you will use as your main subjects for your e-b ook. The program will also allow you to choose which kinds of topics will work for your subject matter or material.When you have finished creating your topic you need to export it using the settings and functions of the Programs and Topics Examples. You will then be given a choice of what kind of topic you want to export. These three types of topics are: web hosting, affiliate programs, and sales copywriting.Web Hosting is probably the most popular choice for marketers who want to generate profit from their writing skills. Using this topic as your main topic will give you the opportunity to use a vast number of keywords to drive targeted traffic to your site.Affiliate programs are another popular choice, but because this particular program requires you to set up your own website you may struggle to attract high quality visitors. This means that affiliate programs will not be profitable for you unless you can convince a lot of people to visit your site. Therefore, you will need to at tract high quality visitors to your site with your topic.Sales Copywriting is perhaps the best use of this tool and therefore it is the most profitable to use as your main topic. This is because the value of sales copywriting is very high and when you're promoting your products via this method it will be very easy to create a lot of sales. The more sales you can make the more profits you will make.There are a number of other tools available on the internet that will help you create more effective articles. However, the Topic Examples is the simplest and most effective free tool which I have used to date. If you do decide to use this free tool, I suggest that you set aside some time to make use of it, as it is certainly one of the easiest ways to be a successful author.

Crown-Of-Thorns Starfish Facts You Never Knew

Crown-of-thorns starfish (Acanthaster planci)  are beautiful, prickly and devastating creatures that have caused mass destruction to some of the worlds most beautiful coral reefs. Description One of the most noticeable features of the crown-of-thorns starfish is the spines, which may be up to two inches long. These sea stars  can be from nine inches to up to three feet in diameter. They have 7 to 23 arms. Crown-of-thorns starfish have a variety of possible color combinations, with skin colors that include  brown, gray, green, or purple. Spine colors include red, yellow, blue, and brown.  Despite their stiff appearance, crown-of-thorns starfish are surprisingly agile. Crown-of-Thorns Starfish Facts Kingdom: AnimaliaPhylum: EchinodermataSubphylum: AsterozoaClass: AsteroideaSuperorder: ValvataceaOrder: ValvatidaFamily: AcanthasteridaeGenus: AcanthasterSpecies: Planci Habitat and Distribution Crown-of-thorns starfish prefer relatively undisturbed waters, found in lagoons and deep water. It is a tropical species that lives in the Indo-Pacific Region, including the Red Sea, South Pacific, Japan, and Australia. In the U.S., they are found in Hawaii. Feeding Crown-of-thorns starfish usually eat the polyps of hard, relatively fast-growing stony corals, such as staghorn corals. If food is scarce, they will eat other coral species.  They feed by extruding their stomach out of their bodies and onto the coral reef and then using  enzymes to digest the coral polyps. This process can take several hours. After the coral polyps are digested, the sea star moves off, leaving only the white coral skeleton behind. Predators of crown-of-thorns starfish (mostly of small/young starfish) include the giant triton snail, humphead Maori wrasse, starry pufferfish, and titan triggerfish. Reproduction Reproduction in crown-of-thorns starfish is sexual and occurs through external fertilization. Females and males release eggs and sperm, respectively, which are fertilized in the water column. A female can produce 60 to 65 million eggs during a breeding season. Fertilized eggs hatch into larvae, which are planktonic for two to four weeks before settling to the ocean bottom. These young sea stars feed on coralline algae for several months before switching their diet to corals. Conservation The crown-of-thorns starfish has a healthy enough population that there is no need to evaluate it for conservation. In fact, sometimes crown-of-thorns starfish populations can get so high, they devastate reefs. When crown-of-thorns starfish populations are at healthy levels, they can be good for a reef. They can keep larger, fast-growing stony corals in check, allowing small corals to grow. They also can open space for more slower-growing corals to grow and increase diversity.   However, about every 17 years, there is an outbreak of crown-of-thorns starfish. An outbreak is said to occur when there are 30 or more starfish per hectare. At this point, the starfish consume coral faster than the coral can regrow.  In the 1970s, there was a point when 1,000 starfish per hectare were observed in a section of the northern Great Barrier Reef. While it appears these outbreaks have happened cyclically for thousands of years, recent outbreaks seem to be more frequent and severe. The exact cause is unknown, but there are some theories.  One issue is runoff, which washes chemicals (for example, agricultural pesticides)  from the land into the ocean. This pumps  more nutrients into the water that causes a bloom in plankton, which in turn provides extra food for crown-of-thorns starfish larvae and causes the  population to boom.  Another cause may be overfishing, which has decreased the population of starfish predators. An example of this  is the overcollection of giant triton shells, which are prized as souvenirs.   Scientists and resource managers are seeking solutions to crown-of-thorns starfish outbreaks. One technique for coping with the starfish involves poisoning them. Individual starfish must be poisoned manually by divers, which is a time- and labor-intensive process, so it can only feasibly be conducted over small areas of a reef.  Another solution is to try to prevent outbreaks from happening or stop them from becoming so large. One way to do that is through working with agriculture to reduce pesticide use, and through practices such as integrated pest management.   Use Care When Diving When snorkeling or diving around crown-of-thorns starfish, use care. Their spines are sharp enough to create a puncture wound (even though a wet suit) and they contain a venom that can cause pain, nausea, and vomiting. Resources and Further Reading Acanthaster planci (Linnaeus, 1758). World Register of Marine Species. Becker, Joseph. Marine Envenomations: Invertebrates. Alert Diver Online, Paul Auerbach, Dan Holdings, Inc., Spring 2011. Crown-of-thorns starfish. Australian Institute of Marine Science, Australian Government, 2019. Crown of Thorns Starfish. Reef Resilience Network, The Nature Conservancy, 2018. Hoey, Jessica. Environmental Status: Crown-of-thorns starfish. Great Barrier Reef Marine Park Authority, Australian Government, August 2004. Injection culls reef-killing crown of thorns starfish. The Sydney Morning Herald, April 22, 2014.   Kayal, Mohsen, et al. Predator Crown-of-Thorns Starfish (Acanthaster planci) Outbreak, Mass Mortality of Corals, and Cascading Effects on Reef Fish and Benthic Communities. PLOS ONE, October 8, 2012. Shell, Hanna Rose. Locomotion in Water. Scinema Study Guide, CSIRO.

The Most Important Of Job s Three Friends Essay - 1054 Words

Job. He is called the persecuted one - the one tempted by suffering. Job evidently did not belong to the chosen people and lived outside of Palestine. He and the other characters have no knowledge of Israelitic institutions. Even the name of God peculiar to the chosen people, Yahweh, is avoided in the poetic part of the book. Job was one of the most important and wealthy farmers in the region and had many employees. Eliphaz, Baidad and Sophar. The most important of Job s three friends was Eliphaz (the eloquent) of Theman who was an Edomite. Themanites were famous for their wisdom. He was older than the already elderly Job. He consoled Job when he learned how terribly he had been afflicted. The second of Job s friends was Baidad (the brutal), who seems to have belonged to Northern Arabia. He may have been about the same age as Job. The third friend, Sophar (the zealous), was probably also an Arabian. The Hebrew text calls him a Naamathite. Naama was a small town in the region belonging to Juda, although Sophar seldom lived there. He was the most impetuous and dogmatic of the these friends. His words were exaggerated and his responses to Job seemed unkind. Elihu is a young man who has kept silent during the talk of the three friends, but then tries to assemble their arguments against Job in a more persuasive way. God neither affirms nor rebukes him. Contents. The Book of Job is one of the most celebrated pieces of biblical literature, because it explores someShow MoreRelatedTypes of Attitude1169 Words   |  5 Pagesstudy of job-related attitudes. OB specifically focuses on three attitudes: job satisfaction, job involvement and organizational commitment Job satisfaction In the field of OB, job satisfaction is one of the most important and widely studied attitudes. Job satisfaction refers to an individual s general attitude towards his or her job. It has been described by Edwin A. Locke as the pleasurable or positive emotional state that results when an individual evaluates his job or job experience. Job satisfactionRead MoreThe New Black And Scrubs1401 Words   |  6 Pagessociety. The way it is handled is based on the situation. Using examples from the TV shows Orange is the New Black and Scrubs, I will discuss our society s understanding of death and dying by looking at how they are viewed in hospitals compared to prisons. I will focus on how often death occurs and how it is handled in each system. These shows portray most events as they would happen in real life, but they are still fiction and do not speak for all cases. Hospitals see death, arguably, more than anywhereRead MoreHow to Do a Good Interview1073 Words   |  5 PagesMany people in our society always think about being success in an interview and getting a good job; especially finding a certain company they want to work for is all base on their knowledge of things. Wrong! It is not all based on how much knowledge you get from a private school, or a famous college. You may be the smartest student in your class, have more A’s then any of your friends, but if you walk in to an interview unprepared, do not do your research ahead about the company, dress unprofessionalRead MoreWhere do you see yourself with your career in 5 years1126 Words   |  5 Pagesare many things I like to do, to see, and to experience. Secondly, what do I want out of a job/my career? I want to be a professional manager like my father. I prefer to creative work. I m interested in arrangement and management. And I also want have a high income job. Third, what do I want out of life? I want to make friend with many people. I will go to travel with my friend if I have a high income job. What am I good at doing? I think I am good at dealing with problem and planning. Fourth, whatRead MoreStereotypes Are Fueling Recruiters Perceptions?1245 Words   |  5 Pagesdifferent. For instance the job of a recruiter is very challeging to talk to different people the entire day and not pass judgement on them and stay proffessinal at all times. According to Kreitner Kinicki( 2013) â€Å" Interviewers make hiring decisions based on their impressions of how an applicant fits the perceived requirement of a job. Unfortunately many of these decisions are made on the basis of implicit cognition†. (para. 1) So many people have not received jobs due to being stereotypedRead MoreMy Best Friend At The Time Worked At Mcdonalds1047 Words   |  5 Pagesmy first job when I was seventeen years old. Living in a small town, there were only three job opti ons for teenagers. We had a McDonalds, a Waffle House, and an Ingles supermarket. My best friend at the time worked at McDonalds, so my choice was obvious. I thought it was going to be great. I got to work with my friend every day, I got weekends off, and I did not have any bills to pay, so the extra money was a plus. Once I actually started working, my opinion changed very quickly. My friend got scheduledRead MoreFriendship1551 Words   |  7 Pagesabout friendship. Friends can change your life. So, you must know who is a real friend. Firstly, your friend must understand you and of course, you must understand her, too. I think, another important point in a friendship is confidence. You mustn t tell lies to each other. In addition, you must say everything about yourself. I think these are important for a friendship. If you have a friend like this, you don t break up with her because a real friend is not found easily. Friends play great rolesRead MoreTeenage Pregnancy : Society s Biggest Problem1503 Words   |  7 PagesTeenage Pregnancy is society s biggest problem, there are so many ways to prevent it, also many advices from people and many decisions a teen parent must make in life. It is today s biggest issue because it affects teen parent s future in many results. The three most important things that it affects is education, financial problems, and being a teenage parent. Those three important things are key to each other in order to succeed in life. Teenage Parents are most likely to struggle with theseRead MoreAn Interview to Compare Adult Learners1613 Words   |  6 PagesThe purpose of this 10 minutes interview with three different individuals in age ranges of 20’s, 40’s, and 60’s is simply to give me a better understanding of how and where adult education practices. With the use of some questionnaires, the three interviews have shown that in different age ranges vie w learning differently. Everyone can learn new ideas and concepts even with age differences and economic status but, what needs to be learned and the purpose of learning are different depending on theRead MoreGraduation Speech : My Family986 Words   |  4 Pageswoman,sister,friend and now a college student. My three children are not young so they do not need daycare or every single minute of my free time anymore. However, they are busy,athletic,social butterflies who keep me on the go all the time. It is a hard but possible journey to be a successful student while balancing my time with a career and family. The first step in balancing my studies with family is getting my support system in place . I need the support of my family. My three kids and husband

The Effects Of Poverty On Childhood Development - 924 Words

This essay aims to discuss the relationship between poverty, lower socioeconomic status (SES), and childhood development. While poverty can be directly linked to negative developments in terms of health status it is also indirectly linked to other important factors such as; mental health, physiological wellbeing and education, all of which have major impacts on childhood development which can also be transferred into adulthood. This essay aims to evaluate the literature available on the effects of poverty on childhood development and the complex relationships between the two. The Australian Council of Social Science (ACOSS) explain that 17.8% of all children in Australia are living in poverty (ACOSS, 2014). Poverty has many definitions and many different measures, Van Krieken (2010) describes there to be two major forms of poverty; these are ‘absolute poverty and ‘relative poverty’. Most poverty experienced in Australia is relative poverty, which is when people do not have equal opportunities to services that their counter parts consider to be standard such as; education, employment opportunities, appropriate housing, nutritious food and health services (Van Krieken, 2010). While psychologists believe that development is a process spanning a life-time, there are certain periods of time when people are more susceptible to development and to particular forms of development. An example is the way that infants experience a great deal of change and development as they growShow MoreRelatedEffects Of Poverty On Middle Childhood Development1 403 Words   |  6 PagesPoverty can have a strong influence on various kinds of development throughout middle childhood. It can alter socioemotional development, cognitive development, and physical health. (Evans, 2013). Parenting practices, neighborhoods, and overall environment play a significant role regarding to the emotional and physical health during development in middle childhood. Disruption with physical and emotional health could potentially cause harm to the child. In this essay, I will explain how poverty affectsRead MoreA Family s Economic Deprivation Most Dominant Factor Of A Child s Health1305 Words   |  6 Pagesimpact the development of children? Key Research Findings: The article states that family income is the most dominant factor of a child’s cognitive development out of all other conventional measures such as ethnicity, female headship or maternal education. However income and economic status only has a faint connection and cannot be considered as synonyms. Moreover the duration and timing of economic deprivation has a strong correlation between the potential detriments on children’s development. ConverselyRead MoreState of America’s Children: Child Poverty Essay1332 Words   |  6 Pagesï » ¿ State of America’s Children: Child Poverty Argosy University Online November 20, 2013 Abstract America is one of the riches countries in the world it is home to approximately 406 billionaires and many millionaires, babies are being born into poverty about every 32 seconds everyday (Children’s Defense Fund, 2010). The Children’s Defense Fund (CDF) reports one is every five children are born in to poverty and children constitute for the poorest age group in America (Children’sRead MoreThe Effects of Child Poverty on Their Cognitive and Social Development1706 Words   |  7 PagesThe Effects of Poverty on Children’s Cognitive and Social Development PSYC318 Sheehan Gilbert-Burne 6136739 Word Count: 1650 Question 2: Discuss the effects of poverty on children’s cognitive and social development and the extent to which effects might extend into adulthood Poverty is a global issue that has been at the forefront of economic debate for over a century. Left wing politicians and anti-poverty organisations around the world still adamantly fight for aRead MoreEssay on Social Policy Development 1431 Words   |  6 Pagescould have on their development. Later, Erikson and Piaget furthered the study of human development and expanded the thought processes that Freud had pioneered. While all consider Freud the father of psychoanalytic thinking, few turn to many of his first theories about human development. Freud created the doorway by which all future developmental researchers were able to walk through to advance the study. While, experts have clearly not agreed on every measure by which development of an individual’sRead MoreBecoming A Licensed Clinical Social Worker1192 Words   |  5 Pagesalong with a genuine desire to improve the quality of the lives of others. The University of Pittsburgh’s MSW program will not only off er a path of endless opportunities, but also supply me with an environment that will foster ongoing professional development and knowledge that will help me effectively sustain a position in the social work profession. I hope to contribute my consistent traits of love, compassion, empathy and patience for social services, and interventions to this social work programRead MorePoverty Of Poverty And Poverty1448 Words   |  6 PagesStudy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Poverty during pregnancy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Facts and Consequences About being born into poverty...4 Being Born Into Poverty Essay†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 Some People Who Were Born Into Poverty†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6-7 Ways To Stay Out Of Poverty†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....8 How Poverty Will Affect You Life†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 How I Will Stay Out Of Poverty†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...10 Recent Study: The U.S. child poverty rate has fluctuated between 15 andRead MoreChild Poverty And Its Effects On Children s Adjustment1473 Words   |  6 PagesChild poverty is a major issue in the United States. Poverty can be associated with violence, abuse, malnutrition, problems with learning ability and school achievement and inadequate healthcare, which can negatively affect the developmental process of a child. Poverty indirectly impacts children’s adjustment and the ability to successfully adapt in the environment. This can affect the health of children and lead to psychological disorders. While it seems impossible to completely eliminate childhoodRead MoreNeighborhood Poverty, Social Capital, and the Cognitive Development of African American Preschoolers1482 Words   |  6 PagesChildren in families with lower incomes at or below the poverty line have been connected with poor cognitive and social development in early childhood. The studies that I chose to use evaluate the cogniti ve and social development during early childhood using various surveys, evaluations, and observations completed by or with the children, parents, and teachers. Development of any kind is dependent on the interplay of nature and nurture, or genetics and environment. These studies draw from a child’sRead MorePoverty Of The United States907 Words   |  4 PagesFutrell Mrs. Weekman Honors English II - 1 April 29, 2016 Child Poverty in the United States In the United States, about 24 million children live in poverty (Ingraham). Poverty is a big issue and has been for a while. It can affect children now and when they become adults. There are children going to bed hungry, not knowing where their next meal is coming from, but Compassion is a Christian organization working to stop child poverty around the world. First, the United States is one of the wealthiest

Brand Mythology free essay sample

Brand Mythology| How Brands become Icons| By| Joseph Shiffin Joy| | Brands are an accepted part of our daily lives. But some brands seem to transcend their product or service categories to become part of the popular culture. What distinguishes these iconic brands from the rest of the pack, and what can marketers learn from them? | Acknowledgement First and foremost I would like to thank the almighty for giving me the strength in all aspects I wish to express my sincere gratitude to Mr. A. R Rajagopalan, Professor, MBA Dept, Amity University Dubai, for his pillared support, guidance and encouragement. His candid suggestion and appraisal invariably helped me in channeling my efforts. I would also like to sincerely thank other faculty members and non teaching staff of the Department of MBA, for extending help when needed. Contents What is a Brand? 3 Brands as Mythology4 What is an Iconic Brand? 6 1. A great brand is in it for the long haul. 15 2. A great brand can be anything. 16 3. A great brand knows itself. 16 4. A great brand invents or reinvents an entire category. 17 5. A great brand taps into emotions. 17 6. A great brand is a story thats never completely told. 8 7. A great brand has design consistency. 18 8. A great brand is relevant. 19 Objective People identify strongly with cultural icons and often rely on these symbols in their everyday lives. Icons serve as societys foundational compass points-anchors of meaning continually referenced in entertainment, journalism, politics, and advertising. The objective of the paper is a comparative look at how these brands enshrined themselves within the cultural fabric of society and the winning strategies for brands to become icons. - What is a Brand? The word brand is derived from the  Old Norse word  Ã¢â‚¬Ëœbrandr’  meaning ’to burn’. It refers to the practice of producers burning their mark (or brand) onto their products. A  brand  is basically a ‘name, term, design, symbol, or any other feature that identifies one sellers good or service as distinct from those of other sellers’. Branding  began as a way to telling one persons cattle from another’s by means of a distinctive symbol burned into the animals skin with a  hot iron stamp, and was subsequently used in  business,  marketing  and  advertising. The American Marketing Association (AMA) defines a brand as a ‘name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers’. The Italians were among the first to use brands, in the form of  watermarks  on paper in the 1200s The oldest generic Brand in the world, which is still in use, is from India, it is better known as â€Å"Chyawanprash† it is a herbal paste consumed for its health benefits and attributed to a revered  Rishi  (seer) named Chyawan. This brand was developed on an extinct Volcanic Hill in North India called  Dhosi Hill  in North India. Branding means more than the fancy logo. It means accurately communicating your values and delivering your Brand promises, it is the very embodiment of everything associated with your product, service or company, and it is more than just creating a fancy logo, proper branding shapes your company. It instills the corporate culture and values. When properly defined, developed and used, your brand can change the public perception of your company, its value and status, it also changes the way you communicate with your employees and customers. Brands as Mythology . What is a myth? ,  Ã¢â‚¬Å"Myths are narratives about divine or heroic beings, arranged in a coherent system, passed down traditionally, and linked to the spiritual or religious life of a community, endorsed by rulers or priests†. Most of us remember the mythology stories learnt in school (Zeus and Thor and the re st of the comic-like heroes. ) Myths allow us to project ourselves into their stories, to imagine interactions that never took place, to take whats important to us and live it out through the myth. We all love a good story. More important, we remember good stories. Good stories make things personal. We identify with characters and recall details associated with them. The effect is the same when characters are brands. Introduce a brand in the context of a good story, and the corporate entity gains personality. It becomes warm, friendly and personal, they inflect the human mind. This is the allure of a mythic brand, it help us transcend the realm of the of the ordinary into that of the extraordinary, people often like associating themselves with fantasy and things that are larger than life. Iconic or mythic brands help us achieve just that. So, while trying to invent a mythic brand, be sure to have a good story, not just a product or a pile of facts. The story would promise (and deliver) a heroic outcome. And there needs to be growth and mystery as well, so the user can fill in their own blank. The key word is  Ã¢â‚¬Ëœspiritual’. Mythological brands make a spiritual connection with the user, delivering something that we cant find on our own; or at the very least; giving us a slate we can use to write our own spirituality on, they inflect meaning by appealing to our bourgeois ideals and recycling themselves through cultural dialog. Secondary narcissism is our bourgeois ideal it is one part self love, one part self hatred, one part self aggression and one part self displacement. - What is an Iconic Brand? From Nelson Mandela to Ronald Reagan, from Steve Jobs to Sam Walton,from Oprah Winfrey to Martha Stewart, from Michael Jordan to Mohammed Ali, from Andy Warhol to Bruce Springsteen,cultural icons dominate our world. These Icons can be fictional characters as well as real people Archie Bunker, superman and Rambo have all been American Icons. Moreover cultural icons need’nt be human,companies like disney and apple, NGO’s like Greenpeace and Amnesty international and universities like Harvard and Oxford have been cultural icons. People identify strongly with cultural icons and often rely on these symbols in their everyday lives. Icons serve as society’s foundational pass points. The crux of iconicity is that the person or the thing is widely regarded as the most compelling symbol of a set of ideas or values that a society deems important. James Dean was quintessential 1950’s American Rebel. More than anyone else, he represented the idea that men should live an autonomous life, following their own whims rather than succumbing to corporate work and suburban family. A brand emerges as various â€Å"authors† tell stories that involve the brand. Four primary types of authors are involved: companies, the culture industries, intermediaries and customers. The relative influence of these authors varies considerably across product categories. Brand stories have plot and charcters and rely heavily on metaphors to communicate and to spur our imaginations. As these collide in everyday social life, conventions eventually form. Sometimes a single common story emerges as a consensus view. Most often, those different stories circulate widely in society. A brand emerges when these collective understanding become firmly established. Iconic brands do just that. They address acute contradictions in society by tapping into a collective desire or anxiety; iconic brands develop a status that transcends functional benefits. They challenge people, either directly or subtly, to reconsider accepted thinking and behavior. The famous Coca-Cola ad from 1971, Id Like to Teach the World to Sing, voiced a desire to overcome the deep divisions in American society created by the Vietnam War. Iconic brands develop identity myths that address these desires and anxieties. By creating imaginary worlds, they offer escape from everyday reality. Iconic brands are deep rooted in society they are engraved in the minds of their fans and loyalists. The Marlboro man represents the values of the Western frontier: strong, independent and capable. Over time the brand comes to embody the myth. It becomes a shorthand symbol that represents far more than just a brand of cigarette. I have been able to identify the various elements that make the Marlboro Man such a pervasive icon in todays society. When Philip Morris decided to reposition Marlboro as a mans filtered cigarette, the creative people asked themselves, Whats the best masculine image in America? Although a cab driver was a close runner-up, Gils Collins suggestion of the cowboy received the most agreement. So from the start, the Marlboro Man was set up to symbolize ideal masculinity. How exactly is this concept achieved through the use of the cowboy imagery and the inviting country landscape? Many people would argue that the Marlboro Man represents a return to our original heritage; that he is the last free American. While there are now many expensive watches to choose from, Rolex still symbolizes success and status around the world. Iconic brands inspire an enduring form of affection that any marketer would want for his brand. But iconic status which has traditionally been built over decades is enjoyed by relatively few brands. What we can learn from these brand icons might be useful to all brand marketers today. In his book, entitled ‘Legendary brands’,Laurence Vincent suggests that â€Å"legendary brands forge deep bonds with consumers through narrative devices. They are storytellers, drawing from a library of timeless narratives†¦ to captivate consumers and sustain meaning across cultural borders. It is the narrative of the Legendary Brand that generates and sustains customer affinity†. Let’s consider the example of the iconic whiskey brand â€Å"Jack Daniels† or JD as it is popularly called, is a brand of  sour mash  Tennessee whiskey  that is the highest selling American whiskey in the world. There is a particular aura surrounding Jack Daniels, a rockstar aura, it mixes better with distorted music chords than with anything else in a bartenders arsenal, it is in other words the unofficial rockstar drink, Why is this? What are the factors that lead to this and what are the circumstances that led to or in other words built the mystery and aura surrounding Jack Daniels and its association with Rock music? The hard rock era began somewhere near the end of the â€Å"hippie† movement that peaked in the late 1960’s. Hippies were about peace and love, sexual liberation, collectivism, social change, idealism, and mind-altering drugs. Artistically, they gravitated towards psychedelic motifs that eschewed the Modernist trends popular in Europe in favor of rainbow color palletes, expressive typography, and â€Å"less-is-a-bore† philosophy. They were the lucky ones whose socio-economic privileges kept them out of the jungles of Vietnam. Hidden among the cloud of pot-smoke were the pioneers of the hard rock era. They were the bands that noticeably avoided the hugely popular outdoor music festivals like Monterey Pop and Woodstock. They included groups like The Rolling Stones, Black Sabbath, and The Doors. These Rock and Roll outliers preferred harder drugs and harder living than the hippies (and often paid the price). They were present in a variety of musical styles including Country and the Blues. We look back on them today as being authentic â€Å"rock and roll†, not merely folk singers capitalizing of the popularity of the protest movement. By the mid-1970’s disillusionment with the continuing war, proliferation of harder drugs (heroin, cocaine), and realities of adult life effectively killed the hippy movement. The deterioration of the movement was keenly observed by Beatles guitarist George Harrison upon a visit to San Francisco’s Haight-Ashbury district in 1967, in which he â€Å"found no collective elevation of consciousness, just people immersed in ‘drugs’ the current fashion. † It would seem unlikely that an old-fashioned liquor preferred by Grandfathers and Senators would become the quintessential drink of hard rock. However, research from marketing professionals shows that the values people attribute to the Jack Daniels brand fall directly in line with hard rock values. â€Å"The words and phrases used to describe the brand included masculinity, quiet-confidence, knowing smile, pride, trust, and genuine. † People see Jack Daniel’s as the antidote to trendy drinks with clever names. Jack Daniel’s drinkers see themselves as the â€Å"the man among men. † The values of Jack Daniel’s are mainly derived from its iconic black label. This text–heavy label has remained largely unchanged since Jack Daniel designed it himself. The main type is bold and in all capitals. The name of the founder is featured prominently, along with â€Å"Tennessee† and â€Å"Whiskey. † Also featured prominently is the phrase â€Å"Old No. 7 Brand. † Only â€Å"Tennessee† is written in script giving it a unique hierarchy on the label (This emphasizes that Tennessee is the home of â€Å"sour mash† whiskey, as opposed to Kentucky’s â€Å"bourbon† whiskey). The type is framed by white ribbons, a style typical of Nineteenth-Century American signage. The secondary text includes â€Å"Sour Mash,† â€Å"Lem Motlow, Proprieter,† and â€Å"Lynchburg Tenn. U. S. A. † At the very bottom there reads â€Å"Est. amp; Reg. in 1866. † The label, never modernized, is a reminder that Jack Daniel’s is the oldest distillery in the United States and the world’s best selling whiskey. The high-contrast label is black and white, which appealed to the post-psychedelic artistic sensibilities of the hard rock era. These sensibilities include minimalism, dark themes, authenticity, mystery, masculinity, and timelessness. The art of the hard rock period reflects this; virtually every major heavy metal album features black prominently. The identical style of the label is appropriated in Pantera’s Official Live: 101 Proof, and in the best-selling Motley Crue biography The Dirt. The â€Å"Old No. 7† on the label has mysterious lore that fascinates musicians. No one knows its exact origin but it has become a symbol Jack and is used prominently in their marketing. Stories about â€Å"Old No. 7† abound: It may have been the seventh recipe of whiskey which was chosen; it may refer to Jack’s supposed girlfriends, it maybe his lucky number. As one television advertisement announces, â€Å"Only Jack knows the true story and he’s not talking. The use of mysterious symbolism like this can be seen throughout hard rock designs. Neither Jack Daniels nor Rock Music would be the same without the mystery their symbols create. The idea of a hard working, genuine, masculine male is promoted by the bottle’s portrait of Jack Daniel (left) and by his imagery in marketing campaigns. â€Å"The C ompany strengthens the association with its founder through various advertising and marketing materials. The result is that Jack Daniel the man and Jack Daniel’s the brand merge into one identity. Jack is the anti-hippy; the man who isn’t wayed by popular trends; the man who wouldn’t be caught dead basking in the sunny pastures of Bethel, New York. This man might very well resort to violence if things got ugly in his local bar. This mythos of Jack as a man is one undoubtedly admired by the hard rock community. The most significant attitude projected by Jack Daniel’s and embraced during the hard rock era is that of the irreverent sprit; the consummate individual. Hard rock musicians aren’t looking to be part of a collective; they want to pave their own path. They don’t want to join a church, march in a parade, or sit in a prayer circle. This desire to tread ones own path has proved to be global, just as heavy metal as a genre has been embraced around the world. According to its marketing firm, Jack Daniel’s has never gone out of its way to embrace any sort of music. â€Å"Its association with rock and roll excess is purely serendipitous. † That being said, the two are now inseparable Alright then, while I completely agree that timeless narratives like the one we saw above are essential for becoming a legendary brand, I also see the role of compelling brand experiences. It is through these types of experiences that customers advance your brand’s story. Many branding firms look at the intersection of story and customer experience in defining what is legendary. Take Zappos’s storyline for example. At the corporate level Zappos is â€Å"powered by service. †   Essentially, their epic and timeless story is that of a small dot. com company founded by a couple of college friends whose persistence and unorthodox â€Å"weird style† beat all the odds and parlayed a company to billion dollar revenues and a billion dollar buy out largely on the strength of their service. On the customer experience side, it is as simple as a recent tweet by Jon Ferrara, â€Å"My son wrote Zappos a letter amp; they sent him back a book on Company Culture personally signed by the entire management team†. Great customer experiences join with the overarching story line and the audience/consumer carries the conversation forward to build lore and legend. Developing a good brand mythology comes down to purpose—the purpose for your business. If your product or business is a me-too, or exists simply to make money, not to change the world, you will struggle to tell a compelling brand story. On the other hand, if your purpose is to change the world, or change your customers lives in a meaningful way, you probably have the beginnings of a great brand story. So what exactly does distinguish the great brands from the rest of the pack? , is it their work force, the exemplerary customer service delivered by its employees or does it come down to having a charismatic leadership? Well, Scott Bedbury, the man who gave the world â€Å"Just Do it† and â€Å"Frapuccino† shares an 8 point program to turn anything from sneakers to coffee to you – into a Great Brand A great brand is hard to find. I walked through a hardware store last night and I came across 50 brands I didnt know existed, says Scott Bedbury. They may be great products, but theyre not great brands. Bedbury should know hes already working on his second great brand. As senior vice president of marketing at Starbucks Coffee Co. , Bedbury, 39, is responsible for growing the $700 million Seattle-based company into a global brand. Since Bedbury joined Starbucks in 1995, the company has been on a branding blitz: beginning a relationship with United Airlines to serve Starbucks on all United flights; joining with Redhook Ale Brewery Inc. o introduce Double Black Stout, a malt beer flavored with coffee; venturing with Pepsi-Cola Co. to market Starbuckss Frappuccino drink in supermarkets; joining with Dreyers Grand Ice Cream to introduce six flavors of Starbucks Ice Cream; opening its first retail stores in Tokyo and Singapore, with 10 more to follow in each market; expanding the Starbucks stores to 1,100 outlets with 22,000 employees; and serving coffee to 4 million people each week. Building the Starbucks brand, however, is deja vu for Bedbury: his first great brand was Nike Inc. When he joined the Beaverton, Oregon-based footwear and apparel company in 1987, Nike was a $750 million business; when he left seven years later, Nike was a $4 billion business. In between Bedbury directed Nikes worldwide advertising efforts and broke the Just Do It branding campaign. I can honestly say that Nike left its imprint on me in ways I never thought possible, Bedbury says, largely because of the strength of the Nike culture. Whether the product is sneakers, coffee or a brand called â€Å"You† building a great brand depends on knowing the right principles. 1. A great brand is in it for the long haul. For decades we had great brands based on solid value propositions theyd established their worth in the consumers mind. Then in the 1980s and 1990s, a lot of companies sold out their brands. They stopped building them and started harvesting them. They focused on short-term economic returns, dressed up the bottom line, and diminished their investment in longer-term brand-building programs. As a result, there were a lot of products with very little differentiation. All the consumers saw was who had the lowest price which is not a profitable place for any brand to be. Then came Marlboro Friday and the Marlboro Man fell off his horse. Today brands are back stronger than ever. In an age of accelerating product proliferation, enormous customer choice, and growing clutter and clamor in the marketplace, a great brand is a necessity, not a luxury. If you take a long-term approach, a great brand can travel worldwide, transcend cultural barriers, speak to multiple consumer segments simultaneously, create economies of scale, and let you operate at the higher end of the positioning spectrum where you can earn solid margins over the long term. . A great brand can be anything. Some categories may lend themselves to branding better than others, but anything is brandable. Nike, for example, is leveraging the deep emotional connection that people have with sports and fitness. With Starbucks, we see how coffee has woven itself into the fabric of peoples lives, and thats our opportunity for emotional leverage. Almost any product offers an opportunity to create a frame of mind thats unique. Almost any product can transcend the boundaries of its narrow category. Intel is a case study in branding. I doubt that most people who own a computer know what Intel processors do, how they work, or why they are superior to their competition in any substantive way. All they know is that they want to own a computer with Intel inside. As a result, Andy Grove and his team sit today with a great product and a powerful brand. 3. A great brand knows itself. Anyone who wants to build a great brand first has to understand who they are. You dont do this by getting a bunch of executive schmucks in a room so they can reach some consensus on what they think the brand means. Because hatever they come up with is probably going to be inconsistent with the way most consumers perceive the brand. The real starting point is to go out to consumers and find out what they like or dislike about the brand and what they associate as the very core of the brand concept. Now thats a fairly conventional formula and it does have a risk: if you follow that approach all the way, youll end up with a narrowly focused b rand. To keep a brand alive over the long haul, to keep it vital, youve got to do something new, something unexpected. It has to be related to the brands core position. But every once in a while you have to strike out in a new direction, surprise the consumer, add a new dimension to the brand, and reenergize it. Of course, the other side of the coin is true as well: a great brand that knows itself also uses that knowledge to decide what not to do. At Starbucks, for instance, we were approached by a very large company that wanted to partner with us to create a coffee liquor. Im sure Starbucks could go in and wreak havoc in that category. But we didnt feel it was right for the brand now. We didnt do a lot of research. We just reached inside and asked ourselves, Does this feel right? It didnt. It wasnt true to who we are right now. 4. A great brand invents or reinvents an entire category. The common ground that you find among brands like Disney, Apple, Nike, and Starbucks is that these companies made it an explicit goal to be the protagonists for each of their entire categories. Disney is the protagonist for fun family entertainment and family values. Not Touchstone Pictures, but Disney. Apple wasnt just a protagonist for the computer revolution. Apple was a protagonist for the individual: anyone could be more productive, informed, and contemporary. From my experience at Nike, I can tell you that CEO Phil Knight is the consummate protagonist for sports and the athlete. Thats why Nike transcends simply building shoes or making apparel. As the protagonist for sports, Nike has an informed opinion on where sports is going, how athletes think, how we think about athletes, and how we each think about ourselves as we aim for a new personal best. At Starbucks, our greatest opportunity is to become the protagonist for all that is good about coffee. Go to Ethiopia and youll immediately understand that weve got a category that is 900 years old. But here in the United States, were sitting on a category thats been devoid of any real innovation for five decades. A great brand raises the bar it adds a greater sense of purpose to the experience, whether its the challenge to do your best in sports and fitness or the affirmation that the cup of coffee youre drinking really matters. 5. A great brand taps into emotions. Its everyones goal to have their product be best-in-class. But product innovation has become the ante you put up just to play the game: its table stakes. The common ground among companies that have built great brands is not just performance. They recognize that consumers live in an emotional world. Emotions drive most, if not all, of our decisions. Not many people sit around and discuss the benefits of encapsulated gas in the mid-sole of a basketball shoe or the advantages of the dynamic-fit system. They will talk about Michael Jordans winning shot against Utah the other night and theyll experience the dreams and the aspirations and the awe that go with that last-second, game-winning shot. A brand reaches out with that kind of powerful connecting experience. Its an emotional connection point that transcends the product. And transcending the product is the brand. 6. A great brand is a story thats never completely told. A brand is a metaphorical story thats evolving all the time. This connects with something very deep a fundamental human appreciation of mythology. People have always needed to make sense of things at a higher level. We all want to think that were a piece of something bigger than ourselves. Companies that manifest that sensibility in their employees and consumers invoke something very powerful. Look at Hewlett-Packard and the HP Way. Thats a form of company mythology. It gives employees a way to understand that theyre part of a larger mission. Every employee who comes to HP feels that he or she is part of something thats alive. Its a company with a rich history, a dynamic present, and a bright future. Levis has a story that goes all the way back to the Gold Rush. They have photos of miners wearing their dungarees. And every time you notice the rivets on a pair of their jeans, at some level it reminds you of the Levis story and the rich history of the product and the company. Ralph Lauren is trying to create history. His products all create a frame of mind and a persona. You go into his stores and there are props and stage settings a saddle and rope. Hes not selling saddles. Hes using the saddle to tell a story. Stories create connections for people. Stories create the emotional context people need to locate themselves in a larger experience. 7. A great brand has design consistency. Look at what some of the fashion brands have built Ralph Lauren and Calvin Klein, for example. They have a consistent look and feel and a high level of design integrity. And its not only what they do in the design arena; its what they dont do. They refuse to follow any fashion trend that doesnt fit their vision. And theyre able to pull it off from one season to the next. Thats just as true for strong brands like Levis or Gap or Disney. Most of these companies have a very focused internal design process. In the case of Nike, between its ad agency Wieden amp; Kennedy and Nike Design shop, probably 98% of every creative thing that could possibly be done is handled internally, from hang tags to packaging to annual reports. Today Nike has about 350 designers working for it more than any company in the country to make sure it keeps close watch over the visual expression of the brand. Theyre what I like to call impassioned environmentalists with their brands. They dont let very many people touch them in the way of design or positioning or communication verbal or non-verbal. Its all done internally. 8. A great brand is relevant. A lot of brands are trying to position themselves as cool. More often than not, brands that try to be cool fail. Theyre trying to find a way to throw off the right cues they know the current vernacular, they know the current music. But very quickly they find themselves in trouble. Its dangerous if your only goal is to be cool. Theres not enough there to sustain a brand. The larger idea is for a brand to be relevant. It meets what people want, it performs the way people want it to. In the last couple of decades theres been a lot of hype about brands. A lot of propositions and promises were made and broken about how brands were positioned, how they performed, what the companys real values were. Consumers are looking for something that has lasting value. Theres a quest for quality, not quantity. - - - - - Conclusion Customer’s value products for as much as what they symbolize as for what they do. For brands like Coke, Budweiser, Nike, and Jack Daniels, customers value the brands stoties largely for their identity value. Acting as vessels of self-expression, the brands are imbued with stories that consumers find valuable in constructing their identities. Consumers flock to brands that embody the ideals they admire, brands that help them express who they want to be. The most successful of these brands become iconic brands. Biblography http://www. fastcompany. com/29056/what-great-brands-do http://brandstory. typepad. com/writer/2006/12/brands_as_mytho. html http://ebookbrowse. com/how-brands-become-icons-pdf-d385989335 http://www. wpp. com/wpp/marketing/reportsstudies/whatmakesaniconicbrand. htm